Bonelogic isn’t a brand to reflect a lost cause. Bonelogic isn't a reflection on some type of culture. Bonelogic isn't a brand to say you are wrong or right. Bonelogic is about producing strictly fantastic clothing and to be true to you. It is about not adding things that aren't really there. It’s about no bull crap. It is about a clear image of not hiding behind a mask. I started this brand because have a passion for clothing and I wanted to make other people love the way they look. Not long after I started this business I realized that lots of other companies had all of these deep meanings for their clothing, which is good for them but that is not why I love clothing. I have never looked at a shirt and said "hmmm this doesn’t reflect a streetewear/westcoast/eastcoast feel....I am going to have to pass." If it is awesome I will buy it. That is why I made this brand because I want people to wear clothing because THEY think it’s cool. Not because someone tells you it is cool.